So what is sampling, and why does sample size matter?

When you survey a large population of respondents, you’re interested in the entire group, but it’s not realistically possible to get answers or results from absolutely everyone. So you take a random sample of individuals which represents the population as a whole.

The size of the sample is very important for getting accurate, statistically significant results and running your study successfully.

You can get to the right sample size quickly using the calculator below: